Design and Development of a Hybrid Learning System for MSMEs: A Study on the Implementation of WordPress-Based Microlearning Distributed via WhatsApp Chatbot
DOI:
https://doi.org/10.58761/jurtikstmikbandung.v14.i2.192Keywords:
Hybrid Learning, Microlearning, WhatsApp Chatbot, MSMEs, Design Science ResearchAbstract
Micro, Small, and Medium Enterprises (MSMEs) face significant challenges in accessing conventional training, primarily due to time constraints and the complexity of existing e-learning platforms. This study aims to develop and evaluate the effectiveness of a hybrid learning system that integrates WordPress as the primary Content Management System (CMS) with WhatsApp as a microlearning distribution channel via chatbot. The research employs the Design Science Research (DSR) methodology, encompassing the stages of problem identification, design, development, demonstration, and evaluation. The resulting artifact is a hybrid system architecture that utilizes PHP webhooks and Node.js middleware to automatically distribute microlearning content (videos under five minutes, infographics, and short quizzes) to participants’ WhatsApp accounts daily at 08:00 WIB. Experimental results indicate that this hybrid model is effective in overcoming access barriers. The message open rate (content access) via WhatsApp reached 85%, significantly higher than web-based login access at only 25%. Additionally, the module completion rate reached 78% via WhatsApp, compared to 20% via the web, with 65% of participants actively engaging in quizzes. The study concludes that integrating WhatsApp as a front-end distribution channel is highly effective in increasing MSME learners’ engagement and learning retention due to its simplicity and alignment with their everyday communication patterns.
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