Marketing Data Management Information System at STMIK Bandung

Abstract

In an era of rapid development of digitalization and information technology, digital transformation dominates almost all aspects of life. The world of education, including universities, cannot be separated from the positive impact of information technology. One area that continues to develop along with the digital transformation of the education industry is the STMIK Bandung Marketing Data Management Information System. UML (Unified Modeling Language). From the various explanations in this report, the following conclusions can be drawn: a) An information system for managing STMIK-Bandung marketing data has been created which facilitates the process of storing STMIK-Bandung marketing data. b) The STMIK Bandung Marketing Data Management Information System can replace the previous system which still uses a third party provider, namely Google Drive. Get better control over your marketing data to ensure data security and integrity. c) We have developed a system that makes the marketing data storage process more effective and efficient.